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Outfitter & Fly Shop


1336 Strongs Ave, Stevens Point, WI

Fall Line Outfitters Co.

“Fall Line Outfitters Company is the creation of passion, hard work and the idea of getting people on the streams and into the outdoors by providing quality products and excellent customer service. We take pride in the brand, the equipment we sell, the veteran products we carry and the causes we support. We are a proud veteran owned and operated company that leads our values.” – Craig Cook Owner


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Fall Line Adventures Blog

July 9, 2020

Re Connecting In 2020

"How are the Fish biting this year"? We get this question every time someone walks in the door and why not, we're a Fly Shop! That's just what you ask!... +Read More

April 13, 2020

Wisconsin Hero Outdoors, Veteran Non Profit Of The Week April 13th

We had an exceptional response to our first non profit veteran organization of the week when we first started last week. This week we are excited to try and raise money for Wisconsin Hero Outdoors! 20% of each American Hero's Package get donated back to these veteran organizations that reply on donations to give back to our hero's!... +Read More

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Coffee Coffee Coffee!

We are the only store in Central Wisconsin that is “authorized” to sell Black Rifle Coffee and Bison Union Coffee & Apparel!
Come down today and pick out your favorite flavor! (Due to our partnership we can not list individual bags of BRCC coffee on our site, we are stocked and will deliver or ship for free!) Give us a call to see if your favorite flavor is in stock! 715-896-8032

Also available at the store or online is ONENATION Coffee, Veteran and LEO owned, this coffee is unreal to the taste!


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