Store Now Open

Outfitters & Fly Shop

Outdoor Apparel, Equipment and Fly Fishing


1336 Strongs Ave, Stevens Point, WI

About Fall Line Outfitters Co.

We have spent a lot of time traveling around this great country while serving on military duty. If it was skiing as a family in the mountains of Flag Staff Arizona, hiking in the Grand Canyons or biking in Peninsula State Park Door County Wisconsin, we knew our next adventure after the military had to be all these passions rolled into one. In 2018 Fall Line the brand was launched! We have created comfortable everyday wear that the "average joe" can afford, wear and relax in while in there favorite environment. In January 2019 we opened our store in historic downtown Stevens Point WI. The "Gateway to the Pineries" is the cities slogan as many come here to stay and enjoy all the area has to offer or head farther north for more adventure. We will be here to help outfit no matter where your next adventure takes you!

"Tow the Line"

"Tow the Line" is the model we live by, step up and take control of your adventures! We believe in three things, Family, Freedom and Exploration of the outdoors!

Our Store

Our Store has that Classic Outfitters look you might how found back in the 50's when you needed items on your next adventure! We have blended the old school look with offering items that fit the needs of the 21st Century adventurist to include Snowboards, Ski's, Boots, winter hats, Wisconsin hand made mittens backpacks and helmets for mountain biking!

Destroyer Equipment Winter Wear

Need Coffee!

We are the only store in Central Wisconsin that is authorized to sell Black Rifle Coffee! Come down today and pick out your favorite flavor!


Also available at the store is ONENATION Coffee, Veteran and LEO owned, this coffee is unreal to the taste!

Fall Line adventures Blog


Store Location

1336 Strongs Ave.
Stevens Point, WI

Tuesday thru Friday - Fri, 5pm - 7pm
Saturday, 10am - 3pm
Sunday  & Monday - Closed

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