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Outfitter & Fly Shop


1336 Strongs Ave, Stevens Point, WI

Fall Line Outfitters Co.

“Fall Line Outfitters Company is the creation of passion, hard work and the idea of getting people on the streams and into the outdoors by providing quality products and excellent customer service. We take pride in the brand, the equipment we sell, the veteran products we carry and the causes we support. We are a proud veteran owned and operated company that leads our values.” – Craig Cook Owner


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Fall Line Adventures Blog

April 3, 2020

(Veterans On The Fly) Our Hero organization of the week Apr 2nd thru the 11th

I have gotten to know the great people of this organization and they have been awesome working with our veterans. They not only serve Southern WI but they fish our local streams in Central Wisconsin and the Northwoods with veterans around the state. ... +Read More

February 25, 2020

Year 2

Year 2 has started for us as a shop. Year 2 as brand will be official as of April when Fall Line was established back in 2018. Things we have learned in that time has been overwhelming but manageable. The time and effort as a small business owner that is required is consuming, detailed and… +Read More

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Coffee Coffee Coffee!

We are the only store in Central Wisconsin that is authorized to sell Black Rifle Coffee and Bison Union Coffee & Apparel!
Come down today and pick out your favorite flavor!

Also available at the store or online is ONENATION Coffee, Veteran and LEO owned, this coffee is unreal to the taste!


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Brands We Carry