We have spent a lot of time traveling around this great country while serving on active military. From skiing as a family in the mountains of Flag Staff Arizona, hiking in the Grand Canyons or biking in Peninsula State Park Door County Wisconsin, we knew our next adventure after the military life had to be all these passions rolled into one. In 2018 Fall Line Outfitters Co. was created with the outdoors in mind along with our custom apparel division. We have continued to evolve and introduced our brick in mortar store located in historic downtown Stevens Point WI in January of 2019. We felt there was a need in Central Wisconsin for Fly Fishing, camping and used quality equipment to include kayaks and snow boards and ski’s in the winter. We pride ourselves on being the only Fly Fishing shop in Central Wisconsin!

Our goal at Fall Line is to continue to meet and exceed the needs of our customers. Stay current on the latest fly fishing rods, reels, fly’s, accessories and apparel. To provide fun, educational and enjoyable experience on the water fly fishing with our guided service. Continue to be a good steward in our community, work with other likeminded organizations in the education of our local fisheries, lakes, rivers and streams. Most importantly take the tools and experiences that I learned with over 20 years in the military and apply those same principles and values to Fall Line. Treat each customer as family and ensure they receive good old fashion customer service no matter what.

Craig and Amy Cook, Owners